Case Study

The market leaders in oil in water monitoring turned to us to improve their sales, marketing and support operations. The results were outstanding.



Our Role

Full service

ROI Achieved in

3 Months



“We have been ‘blown away’ by the speed and thoroughness of the implementation and are already seeing a return on investment after two months.”

Martin Saunders
Director of Operations

About Rivertrace

Rivertrace is at the forefront of designing equipment and systems that not only meet but exceed requirements of tightening environmental legislation for the marine, offshore and industrial markets.

Established in 1983 Rivertrace employ around 30 people at their headquarters based in Redhill, Surrey UK and are supported by a network of agents and service centres worldwide in over 45 countries.

Their impressive client list includes leading European, American and Asian separator manufacturers, the major international shipping companies, leading offshore oil and gas operators as well as premier land based industrial organisations.


The Challenges

Martin had a good understanding of what could be achieved from the outset.

“We are an equipment manufacturer, predominantly in the maritime industry and wanted to improve our marketing, sales and customer support efforts".

"Historically, we used separate systems for CRM, e-mail marketing and CMS for the website. We wanted to have this in one place. We evaluated several different systems and decided to go with current B2B. They are a certified HubSpot Partner but more importantly for us, have extensive knowledge of the maritime industry".

"We conducted several sessions to identify requirements and a wish list of functionality. Current B2B provide a one stop shop for HubSpot but also website design, content marketing and consultative services for campaign planning".


As with all clients we work with Rivertrace as if we are one of their marketing/sales team and set clear goals with the team. 

  • 30% Increase in number of users on the website
  • 97% increase in marketing qualified leads
  • 28% decrease in number of sales admin hours
  • 88 days is the time it took for a return on investment


A ‘clean’ database to help to really understand customers and the various stages of the buyer journey.

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Repetitive tasks were automated which has been a positive for both staff morale and for efficiency.

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Improved UI with a focus on sharing unique content to gain a better understanding of what their reading habits are.

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Marketing campaigns are more aligned and can be tweaked and improved by understanding the data.

Better support

Support and ticketing system that helps customers troubleshoot minor issues on the spot which helps Rivertrace customer satisfaction scores.


There have been more requests coming through but automation saves our team lots of hours and improves the experience for Rivertrace customers.