Case Study

The market leaders in oil in water monitoring - Rivertrace - turned to us to improve their sales, marketing and support operations. The results were outstanding.

The Tasks

Full HubSpot service and website management.

Project Time

February 2021 - ongoing.

Return on Investment

After two months.

"We have been ‘blown away’ by the speed and thoroughness of the implementation and are already seeing a return on investment after two months".

About The Project

Rivertrace is at the forefront of designing equipment and systems that not only meet but exceed requirements of tightening environmental legislation for the marine, offshore and industrial markets.

Their impressive client list includes leading European, American and Asian separator manufacturers, the major international shipping companies, leading offshore oil and gas operators as well as premier land based industrial organisations.

Martin had a good understanding of what could be achieved from the outset.

“We are an equipment manufacturer, predominantly in the maritime industry and wanted to improve our marketing, sales and customer support efforts".

"Historically, we used separate systems for CRM, e-mail marketing and CMS for the website. We wanted to have this in one place. We evaluated several different systems and decided to go with current B2B. They are a certified HubSpot Partner but more importantly for us, have extensive knowledge of the maritime industry".
Current B2B provide a one stop shop for HubSpot but also website design, content marketing and consultative services for campaign planning".

Current set up HubSpot for the sales, marketing and support teams at Rivertrace providing onboarding and training to all.

We then integrated the website with HubSpot to ensure that there was a single source of truth for all customer interactions.

Further integrations and custom developments were carried out to ensure it was fully integrated with the Rivertrace workflow.

Return on Investment after just two months

The Rivertrace company goals have been clear from the outset which has made the transition clear. Martin's understanding of what can be achieved have helped us in the journey from basic CRM functionality to HubSpot. 

We configured and set up live custom dashboards that Rivertrace project onto large plasma screens throughout the office enabling them to see goals, conversions, sales metrics as they happen to ensure company goals are continuously being exceeded and that all marketing is based on real data.