Provide the answers
Your prospects have questions. How much does it cost? How can I get it onto my ship? Does your equipment help me to save money? The easier it is to find the answers, the better your prospect’s experience. The better your prospect’s experience, the more likely they are to buy from you.
Making it personal
We all have personal preferences. What if your website could send a prospect with certain preferences to page A and a prospect with other preferences to page B? That’s true contextual marketing; a website that adapts to your user’s needs.
Websites that work
Websites that provide a great user experience work for you. They work for you by building trust, building brand and building your lead funnel. A website shouldn’t just ‘be there’; it should be doing so much for you and your company.